Winter is just around the corner, especially for eCommerce businesses. During this time of year, sales can drastically increase as people search for gifts and services for loved ones, acquaintances, or themselves. Here are three ways to prepare your website for the holiday season, with style.
No website user likes a page that takes ages to load. People want results now, and sooner than now is better. Thus, seeing the dreaded hourglass is a good way to turn off customers that would otherwise buy your wares. Even a second of delay on page loads can cost you ample conversions.
Longer loading times may become more common when your website host cannot handle the influx of excess customers. This is obviously a problem when the holiday rush starts. Run a compression audit to note areas for improvement such as load times and SEO.
If you can’t fix your loading time before the holidays come, then find ways to provide convenience. See if you can offer free two-day shipping if it fits in your budget. Offer real-time chats with customers, and send out discount emails to incentivize them to visit your site.
Many website users are colorblind. They cannot see red or green easily. Red and green are also colors often used to denote the winter holidays. A colorblind user will see them as brown and be unable to make an ideal choice when reviewing a situation.
Check your color contrasts to make sure that they are both aesthetically pleasing and accessible. Users then can make a better-informed decision as they adjust the contrasts on their laptops, tablets, or other devices.
Every website needs to practice ADA compliance for its readers. If they don’t, then you can expect to either lose out on holiday sales or face a lawsuit just in time for the first snow. Either option is not appealing during the busiest time of the year for eCommerce.
If you add special details and features, such as wallpaper with a Christmas, Hanukkah or Kwanzaa theme, test them out ahead of time. Correct broken links, and add subtitles where they are needed. You would rather correct a mistake ahead of time, such as with color contrasts. Enable alt text for new images and subtitles for video or audio.
At Site Compliance, we want to help your customers have a better online shopping experience. That also means protecting your business from accessibility suits. Our tools are designed to handle website compliance and identify areas of improvement so that you can focus on marketing, communications, and inventory. People buy holiday gifts online when they want to avoid the rush at the mall or at stores just a few days before winter break.
Reach out to us today to get started with your ADA tester and tracker tool program, so that you can prepare for the holiday shopping season. From mobile devices to tablets designed for accommodation, we can ensure your customers’ web experience is ideal.